WU Einführung in die Betriebswirtschaftslehre 2026

Large-scale lecture of the Vienna University of Economics and Business (WU) for first-semester students. As part of the introduction to business administration, several thousand students receive an overview of the core concepts and foundations of business studies and are prepared for the start of their degree programme. Due to the large number of participants, the event is held in an external large-capacity hall.