December 3, 2025

Major BEA World Festival Award for the European Congress of Radiology at the Austria Center Vienna

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Eingangshalle mit Registratur und immersiver Erlebniswelt mit Herz und transparentem Menschenkörper
acv.at, Henri Manzano

Two golds for the 2025 European Congress of Radiology: the innovative large-scale gathering of the European Society of Radiology (ESR) has been honoured with the prestigious “Best Event Award” at one of the world’s most important event festivals, Bea World, taking the top spot in the “Best Congress/Conference” and “Best Convention in the World” categories. One key factor in bringing the immersive concept to life was the versatility of the venue itself – which consistently prioritises modernisation and digitalization. The Austria Center Vienna congratulates its long-standing customer, the European Society of Radiology, on this outstanding achievement.

“In recent years we have invested heavily in modernisation and digitalisation to provide our clients with the ideal setting for their events. On Level 0 and the newly redesigned Level -2 alone, there are now close to 500m² of LED displays which provide the perfect canvas for innovative event staging. It is plain to see that we are setting new standards in the events industry and helping our clients create unforgettable experiences for their participants thanks to our polySTAGE – a true world-first – as well as the other digital displays throughout the building and our flexible use of space. For me, this award for ECR 2025 is a fantastic confirmation of this strategy,” says Austria Center Vienna Managing Director Susanne Baumann-Söllner.

Interactive and immersive congress sets new standards

The 2025 European Congress of Radiology impressed the judges with an immersive concept that combined lectures, interactive installations and virtual reality elements, all tied together in a consistent storytelling narrative. A digital world, developed using Unreal Engine and brought to life by LED panels, 3D animations and motion-capture technology, led participants through differently-themed “landscapes” and brought the congress’s central message into sharp focus throughout the entire event space. This distinctive concept enhanced participant engagement and again underlined the ECR’s standing as one of the most interactive and inspiring congresses on the international stage – far beyond the field of medical imaging.

About IAKW-AG and the ECR

Internationales Amtssitz- und Konferenzzentrum Wien, Aktiengesellschaft (IAKW-AG) is responsible for maintaining the Vienna International Centre (VIC) and operating the Austria Center Vienna (ACV). The Austria Center Vienna is Austria’s largest conference centre. With 21 halls, 134 meeting rooms and some 26,000m² of exhibition space, it is one of the top players on the international conference circuit. Hosted at the Austria Center Vienna since 1991, the annual European Congress of Radiology (ECR) now attracts more than 20,000 participants. Organised by the European Society of Radiology (ESR), it is Europe’s largest and the world’s second-largest radiology-sector congress.

ECR 2025: A glipse into an immersive event landscape

ECR 2025: transformation into a digital multi-experience

 

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