Media Transparency

Declaration by IAKW-AG pursuant to the European Media Freedom Act (EMFA)

The award of contracts for and commissioning of advertising services within the meaning of Article 25(1) EMFA by IAKW-AG takes place on the basis of the applicable statutory provisions, in particular the Austrian Federal Procurement Act 2018, as well as the internal regulations of IAKW-AG, as amended. These regulations specify the statutory requirements and form the binding organisational framework for the planning, commissioning and execution of all advertising contracts.

The aim is to ensure a consistent, transparent and traceable approach while adhering to the principles of equal treatment, non-discrimination, transparency and economic efficiency. Compliance with these principles is ensured for all advertising contracts, irrespective of the type, scope or medium of the commissioned service.

In doing so, account is taken of the fact that certain advertising and communication goals can only be achieved effectively through specific media owners or platforms that offer special – and in some cases exclusive – reach within specific media or online segments. In such cases, it may be necessary to commission advertising services from these providers directly. However, the selection is always based on objective criteria and a balanced overall mix, to ensure that all relevant target groups are reached as broadly, and through as varied a combination of channels, as possible.

Expenditure on advertising messages directed exclusively at a foreign audience abroad in the calendar year 2025:

Name of the provider of a media service / online platform	Annual advertising expenditure per media service provider / provider of an online platform in EUR
Google Ads (Google Ireland Ltd.)	439.74 €
Total annual expenditure (sum) in EUR	439.74 €

Breakdown of Google Ads expenditure by target country (2025)

Target country	Advertising expenditure in EUR
Germany	414.20 €
Switzerland	23.65 €
USA	0.98 €
Spain	0.91 €
Total	439.74 €